The Week: Media News - Nationals' ad share rises

National newspapers' share of the UK display advertising market grew for the second year running in 2007, according to figures from the Newspaper Marketing Agency.

Using data from Nielsen Media Research, the NMA says the nationals' market share rose to 14 per cent in 2007, up from 13.7 per cent in 2006, compared with 35.7 per cent for television and 10.8 per cent for magazines. The trade body attributes the rise to its campaign to get companies from a wider range of sectors to advertise in newspapers.