The Week: Media news - NatMag aims to boost sales

The National Magazine Company has launched September's issue of Esquire as a one-off hard-cover magazine.

The move is an attempt to boost circulation, with the aim that it will become a collector's item. A "super-size" edition of Harper's Bazaar has also been published. Both titles went on sale this week (6 August) at their normal prices of £4.25 for Esquire and £3.99 for Harper's Bazaar.


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