The Week: Media News - Net to lead UK adspend

The internet will dominate UK adspend growth over the next 12 years, according to the Long-Term Advertising Expenditure Forecast report, which was compiled by the World Advertising Research Centre on behalf of the Advertising Association. The study presents two possible scenarios: a low-forecast growth of 16.8 per cent over 12 years and a high-forecast growth of 37.9 per cent.