The magazine, which has the working title Alpha One, will be edited by a former editor of Nuts, Phil Hilton. The publication will be aimed at 18- to 35-year-old ABC1 men and will be distributed in cities that include London, Birmingham and Manchester. The company has some high-profile financial backers as well as Marks. Sir David Arculus, the film producer Matthew Vaughn and DC Thomson, the Scottish publisher, are all involved.
A new weekly free magazine for men with a circulation of 500,000 is due to launch in the autumn, from a company fronted by Mike Soutar, the former editor of FHM, and backed by the founder of French Connection, Stephen Marks.