The Week: Media news - NOTW in pre-pay card offer

The News of the World has followed its sister newspaper The Sun by launching its own pre-paid MasterCard, in partnership with Tuxedo Money Solutions, a pre-paid cash-card company.

The card can be topped up via an online "eccount", into which money can be transferred via text message, phone or online. Similar to The Sun's card, it will cost £6.49 to sign up for the service, but consumers receive a £5 cashback incentive. The card can be topped up for free, but users will have to pay varying amounts for transactions, depending on if they choose a pay-monthly or pay-as-you-go tariff.