The Week: Media News - Paid-for search spend drops

New research has revealed the first ever decline in paid-for search marketing spend.

The study, by Efficient Frontier, revealed a 6 per cent year-on-year drop in spend for the first three months of 2009. The study marks a contrast to 2008 figures released by the Internet Advertising Bureau, which reported a 22.7 per cent growth in spend to more than £1.9 billion over the year.