The Week: Media news - Pearl & Dean renews deal

Pearl & Dean, the cinema sales house, has won the advertising contract for Showcase Cinemas from Carlton Screen Advertising. Pearl & Dean will sell across Showcase's network of 20 multiplex locations, and the deal takes Pearl & Dean's market share of the UK cinema market to 33.3 per cent following the opening of two new Showcase locations this year.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content