The Radio Advertising Bureau is to launch RadioGauge, a new research project to help radio advertisers better understand the impact of their campaigns, in January. The scheme will operate fortnightly and provide a measure of how an ad has driven awareness and brand consideration.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.
Become a memberOur new premium service offering bespoke monitoring reports for your company.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
