The Week: Media news - Sky to debut targeted ads

BSkyB is planning to launch targeted advertising around its service by 2011, the first time such a service will be available around linear TV in the UK.

The pay-TV company is developing what it terms targeted substitutional advertising, which will allow broadcasters to serve targeted ads to subscribers of Sky+, based on their demographic characteristics.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content