The Week: Media news - Sky puts Lost on Anytime

Sky is to make Lost available for the first time on an ad-supported basis via its on-demand service Sky Anytime on PC.

Subscribers will be able to download the show as part of their existing package. The first advertiser will be Ubisoft, which will have short pre- and post-roll ads on the programme itself, as well as branding on the Lost homepage within Sky Anytime on PC.

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