The Week: Media News - Sony sponsors England

ITV has unveiled Sony as the sponsor of its England football coverage, which started on Saturday with the World Cup qualifier against Kazakhstan.

Sony has committed to a two-year deal to sponsor England's home qualification matches and away friendlies. The package also includes credits around ITV's highlights programming. The electronics group will use the sponsorship to support its range of audiovisual products, with a focus on the Bravia TV range.