The Week: Media news - The Sun continues to rise

The Sun continued to benefit from its price-cutting strategy in London and the South-East, registering a year-on-year circulation rise of 2.8 per cent to 3,131,919, according to the latest Audit Bureau of Circulation figures for April.

The newspaper was the only tabloid to record a year-on-year rise, although in the mid-market, the Daily Mail saw circulation rise by 1 per cent year on year to 2,324,428. None of the quality dailies recorded a circulation rise, with the Financial Times posting a 1 per cent decline to 448,241, its second month of decline after ten consecutive months of year-on-year gains. In London, the mayoral election failed to boost the circulation of the Evening Standard, which saw circulation drop by 1 per cent in April to 281,187, though this was up 5.62 per cent year on year.

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