The paper's circulation fell by 1.42 per cent year on year and 3.01 per cent on November to 2,985,672, despite its 20p cover price discount in London and the South-East. Sales of the Daily Mirror also fell by 3.04 per cent year on year to 1,494,114. The Financial Times was up 2.62 per cent year on year to 449,187, and was the only national quality daily to record a rise. In the Sunday market, The Independent on Sunday, whose editor, Tristan Davies, stepped down this week, recorded a decline of 0.33 per cent to 198, 222.
The Sun's circulation fell below three million in December for the first time in 33 years, according to the latest Audit Bureau of Circulations figures.