The Week: Media News - TV adspend set to drop

TV broadcasters should be preparing themselves for a significant decline in adspend, according to new figures from Billetts and ZenithOptimedia, both of which predict sharp drops next year.

Billetts expects a fall of between 9 and 10 per cent over the first half of 2009, while Zenith forecasts that ad revenues for the main terrestrial channels will drop 7 per cent in 2009.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content