The Week: Media News - TV to recover 'after 2013'

TV advertising will start to show signs of recovery from 2010, but will not beat last year's figures until after 2013, according to PricewaterhouseCoopers. PwC expects to see a rebound in the entertainment and media market next year, but internet access, internet advertising, TV subscriptions and licence fees, filmed entertainment and video games will be the only segments that will be larger in 2013 than in 2008. The company predicts that the UK's entertainment and media market revenue will fall by 7 per cent between 2008 and 2010, from $92 billion to $85 billion. However, PwC estimates that by 2013, consumer spending will boost this figure to $98 billion.