The study also found that last year, the average Briton spent 218 minutes a day watching TV - two minutes more than in 2006, but six minutes less than in 2004. The result is that TV no longer gets the undivided attention of viewers, especially younger members of the audience. The report found that 16- to 24-year-olds spent 160 minutes a day watching TV. Meanwhile, home internet use reached 24 minutes a day in 2007, up from four minutes in 2002.
People no longer pay full attention to television programmes but watch while talking on the phone, texting or surfing the internet on laptops, according to a report published by Ofcom.