The Week: Media news - Virgin Media TV rebrands

Virgin Media Television has re-branded its Virgin1 channel by giving it a new logo, identity and furry character, called Red.

Appearing for the first time on 9 June at 9pm, the new identity follows news that the channel is adding a +1 channel on Freeview. Red will appear on idents for Virgin1 as well as adding commentary on the credits.

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