In a deal brokered by Walker's media agency OMD UK, the video channel, called "Do us a flavour TV", will feature Gary Lineker and Fearne Cotton, and will aim to encourage users to vote in the Walkers Flavour election on www.walkers.co.uk. Six of Yahoo!'s channels, including Yahoo! Mail and Yahoo! Eurosport, will also each adopt one of the finalist flavours to support for the duration of the campaign.
Walkers is to promote its "Do us a flavour" campaign through a new bespoke video channel on Yahoo!.