The Week: Media News - Yell pens C4 films deal

Yell has signed a £4 million, 12-month deal to replace Stella Artois as the sponsor of films across Channel 4, E4, More4 and Film4. Mother will create a series of sponsorship idents based on the directories publisher's "people behind the numbers" campaign. Yell plans to offer some of the businesses listed in Yellow Pages the chance to appear in the spots.