The Week: Media Reviews - Carat wins fragrance task

Carat has won the estimated £50 million global media planning and buying account for Beaute Prestige International, the owner of the perfume brands Jean-Paul Gaultier and Issey Miyake.

Carat won the account, which includes the £1 million UK business, after a pitch against the incumbent on the global account, MPG, and the other pitching agencies, Mindshare and ZenithOptimedia.


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