The Week: Media Reviews - FA task for Naked

The Football Association has appointed Naked Communications to handle four strategic briefs to promote football in the UK.

The agency will work on the FA/Tesco Skills children's coaching programme and the Get Into Football programme, which was launched last year by the FA to promote football development. It will also be responsible for a campaign to develop awareness of women's football off the back of the England women's team's qualification for the World Cup, and a generic football campaign.