The Week: Media Reviews - Havas Media wins Axa task

Axa has awarded its consolidated £37 million UK media planning and buying account to Havas Media.

Media planning and buying for all of Axa's financial services brands will be divided among Havas Media agencies, following a pitch against the incumbent on the Axa brand media account, Mindshare. The Havas agency MPG will handle the media planning and buying for the Axa brand, while its sister agency Arena BLM will work on the media account for Axa's Swiftcover brand, which had previously been handled by Initiative.


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