The Week: Media Reviews - LG calls Euro media pitch

LG Electronics is to call a review of its pan-European media account as part of its plan to slim down its global agency roster.

Its UK media account, worth £6 million, is held by Starcom. The Korean electronics giant is in the middle of a global review of its creative roster, and has invited agencies including Bartle Bogle Hegarty, DDB and TBWA to pitch for the business.