The Week: Media Reviews - MCHI lands Betfair account

The online betting exchange Betfair has appointed MCHI to handle its £7 million media account.

The agency won the business after a final shoot-out against the incumbent, WPP's Maxus. Betfair now plans to launch an advertising push around The Ashes cricket series, which started 8 July. The campaign will run across press, outdoor, online and events.