The Week: Media reviews - MediaCom wins £850m Dell

Dell has consolidated its £850 million global media planning and buying account into WPP's MediaCom.

In Europe, the account moves from Aegis' Carat, which has held the business since November 2006. In December last year, the computing giant moved its global advertising account, which is worth $4.5 billion in billings over three years, into WPP.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content