The Week: Media Reviews - Mindshare lands Bayer

The pharmaceuticals giant Bayer, which owns brands including Berocca and Alka-Seltzer, has moved its £11 million media account for its consumer care division out of PHD and into the WPP-owned Mindshare, following a closed review.

PHD has handled the account for three-and-a-half years. The media account includes all the above-the-line and digital media planning and buying duties for the Bayer Healthcare division.