The Week: Media reviews - Mindshare nets FSCS brief

The Financial Services Compensation Scheme has appointed Mindshare to handle its £4 million communications planning account. Mindshare will plan an awareness campaign to build the profile of the FSCS, which pays out compensation to consumers in the event of the collapse of a financial institution. The WPP agency landed the business after a pitch through COI against Arena BLM and Naked Communications. A pitch for a creative agency is likely to follow.


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