The Week: Media reviews - MPG wins Hermes brief

MPG International has won the £4 million pan-European media and planning account for the French luxury brand Hermes.

The final pitch involved MPG and ZenithOptimedia, after the 25-year incumbent, Carat, was knocked off at an earlier stage in the Paris-based review. Out of the £4 million, approximately £1 million will be spent in the UK, with equal amounts allocated to France and Germany.