The Week: Media reviews - MPG wins Inter Rhone account

MPG has also won the pan-European media planning and buying account for the Inter Rhone group, after a pitch against undisclosed agencies. The company, which markets French wines from the Cotes du Rhone and Rhone Valley, is planning to launch a campaign later this month using the strapline: "Think red, think Cotes du Rhone." The incumbent was Mediaedge:cia.

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