The Week: Media Reviews - MTV changes media focus

MTV UK has called a pitch for its media planning and buying account, currently held by Equinox.

The review is being handled by the AAR. MTV spent £1 million on advertising last year, mostly on MTV One shows such as Totally Jodie Marsh and Crazy in Love, but is now planning to launch campaigns to promote the rest of its channels and its website. The majority of creative will be produced in-house.

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