The Week: Media Reviews - OMD wins global Kia brief

Kia Motors has appointed OMD to handle media planning and buying on its global corporate account.

The appointment, which does not affect separate media buying arrangements in local markets, will see OMD work on global activity across Western and Eastern Europe, the Middle East, Africa, Asia-Pacific and Latin America. OMD won the account after a pitch against the incumbent, Vizeum, and ZenithOptimedia. The account will be run out of Germany by a unit called K360 Media, which has been created specifically for Kia.