The Week: Media reviews - PSA Peugeot retains duo

PSA Peugeot Citroen has concluded its review of its £350 million pan-European media planning and buying business by retaining the incumbents MPG and OMD on a market-by-market basis in the majority of markets.

As a result, OMD will continue to handle the £70 million UK account. In addition, MPG and OMD will go head-to-head to compete for the PSA business in Croatia, Italy and Poland.

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