The Week: Media Reviews - UKTV reviews £3.5m media

UKTV has called a review of its £3.5 million media planning and buying account, which is currently held by PHD.

The channel, which is jointly owned by Virgin Media TV and BBC Worldwide, is planning the relaunch of its pay-TV portfolio of channels, which include UKTV Gold and UKTV Style. The channels are likely to receive stronger individual branding as part of the relaunch, rather than using the UKTV prefix.


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