The Week: Media reviews - Virgin appoints CHI Media

Virgin Money has confirmed that it has appointed CHI & Partners Media to handle its £26 million media planning and buying account.

The business, which includes £14 million in online billings, moves from Manning Gottlieb OMD without a pitch. Talks between CHI and Virgin Money began last year (Campaign, 7 December), and the agency is expected to add the planning and buying for Northern Rock should Virgin be successful in its bid to takeover the beleaguered bank.

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