The Week: Media Reviews - Vizeum scoops Innocent

Vizeum has been appointed by Innocent to handle its media account after a pitch against the incumbent, Rocket.

It already works with Coca-Cola Great Britain, which owns a minority stake in Innocent. The agency will now handle planning and buying for the company's entire UK product range, which includes Squeezies and Veg Pots as well as smoothies and drinks lines.