Fiat, the Italian car-maker, has moved its estimated £150 million pan-European media planning and buying business into WPP agencies.
The switch is expected to result in the £18 million UK Fiat account moving from the Publicis-owned MediaVest into Mediaedge:cia. Last year, Fiat moved the £8 million UK Alfa Romeo media account out of MediaVest and into MEC.
Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for more information or visit www.haysubs.com