The Week: Media reviews - Zenith lands pet food task

Mars Petcare UK has appointed ZenithOptimedia to handle its £15 million media planning account.

The appointment will see MediaCom lose its grip on the consolidated Mars planning business it landed in May 2002 but the WPP agency will continue to handle media planning on the £29 million Mars Confectionery account. The move sees planning for petcare brands including Pedigree, Whiskas and Cesar consolidated into ZenithOptimedia, which handles Mars' UK buying.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content