The Week: Media Reviews - Zenith wins BGL media

ZenithOptimedia Group has won the £30 million media planning and buying account for BGL Group, the owner of the price comparison website comparethemarket.com and Budget Insurance. ZenithOptimedia and its sister agency Zed teamed-up to beat PHD in a final shoot-out, after MindShare, Carat and the incumbent, MediaVest Manchester, were knocked out earlier in the process.

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