Joanne Spinks, the marketer who masterminded the pounds 14.5m relaunch
of Holsten Pils, has been recruited by Mercury Communications to
strengthen its advertising.
She will join the telecoms firm in November in the new role of
advertising manager. She will work for marketing services manager
Dominic Owens and will be involved in the development of a pre-Christmas
Mercury’s recent Oliver and Claire ad campaign, now being dropped, was
Howell Henry Chaldecott Lury & Partners insists its hold on the pounds
5m ad account is safe. This week it presented new creative work to
Mercury marketing director Simon Esberger.
As marketing manager at Holsten Pils, Spinks oversaw the reformulation
and repackaging of the beer and worked on the ‘Get Real’ ads.