THIS WEEK: Molson is courting controversy ...

Molson is courting controversy, with new ads through FCB which break this week as part of a pounds 2m push for the brand. It uses an Eric Cantona lookalike to recreate the Manchester United striker’s attack on a crowd member. Although the crowd is made up of actors to avoid any mention of any other sponsors, the player is clearly intended to look like Cantona, and wears Manchester United’s colours. The ads use the new catchline for Molson ‘A Molson moment in a sea of madness’.

Molson is courting controversy, with new ads through FCB which break

this week as part of a pounds 2m push for the brand. It uses an Eric

Cantona lookalike to recreate the Manchester United striker’s attack on

a crowd member. Although the crowd is made up of actors to avoid any

mention of any other sponsors, the player is clearly intended to look

like Cantona, and wears Manchester United’s colours. The ads use the new

catchline for Molson ‘A Molson moment in a sea of madness’.