The Week: Networks line up for Unilever's £3bn media review

WPP, Omnicom and Interpublic are vying to increase their share of Unilever's global media account after the FMCG giant launched an estimated £3 billion planning and buying review in its key global markets.

WPP-owned Mindshare handles the lion's share of the global Unilever business, holding the account in the UK, the US and most European markets. The company spends £148 million on UK media. Omnicom and Interpublic handle the account in other key markets. Countries included in the review are the UK, France, Germany, Italy, Spain, the Netherlands, Russia, India and China. Unilever, whose brands includes PG Tips, said decisions would be made on a market-by-market basis.

Laura Klauberg, the Unilever vice-president of global media, who is running the review, said in a statement: "As we drive media innovation and improved value for Unilever, we are continuing to evaluate the service and capabilities of our media agency partners across all disciplines."

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content