WPP-owned Mindshare handles the lion's share of the global Unilever business, holding the account in the UK, the US and most European markets. The company spends £148 million on UK media. Omnicom and Interpublic handle the account in other key markets. Countries included in the review are the UK, France, Germany, Italy, Spain, the Netherlands, Russia, India and China. Unilever, whose brands includes PG Tips, said decisions would be made on a market-by-market basis.
Laura Klauberg, the Unilever vice-president of global media, who is running the review, said in a statement: "As we drive media innovation and improved value for Unilever, we are continuing to evaluate the service and capabilities of our media agency partners across all disciplines."