The Week: Online News - Howto.tv goes live

Howto.tv, a new product placement internet television service, launched this week with backing from the YouGov founder, Nadhim Zahawi.

The site will allow companies to promote their products in videos that show viewers how to perform a range of tasks, such as changing a tyre or working their mobile phones. Howto.tv has signed ten big brands to appear on the site, including Vodafone and Wickes.

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