The Week: People - Fiennes signs to Tomboy

Martha Fiennes, the feature film and ad director, has joined Tomboy Films for UK and US commercials representation.

Fiennes, who directed the film Onegin, joins from Skepper Fiennes, the production company she ran with the executive producer, Richard Skepper.

She recently directed the three-part £1 million "Alice in Wonderland" spot for the Sheba cat-food brand. The ad was created by Abbott Mead Vickers BBDO.