The Week: People news - Absolute hires Lawson

Chris Lawson, the digital media director at Bauer Performance, has quit to join Absolute Radio in the newly created role of brand director.

Lawson will develop the new brand for Virgin Radio, which Absolute owner TIML bought two weeks ago, and is expected to make a decision on a new name for the station within a fortnight. Lawson will report to Clive Dickens, the chief operating officer, and will head a team of 18 people across the merged digital and marketing department.