The Week: People news - Bogusky writes diet book

Alex Bogusky, the Crispin Porter & Bogusky founder and one of the men behind high-profile ad campaigns for Burger King and Domino's, has written a diet book called The 9-Inch Diet.

The book, which was created with his business partner Chuck Porter, will launch on 3 February 2009 and advocates using a smaller plate to help with portion control. Bogusky has denied accusations that the book is a marketing stunt.