He will oversee worldwide management of the company's strategic offering to clients, including the development of its brand strategy products and methodologies. Since starting his career at Boase Massimi Pollitt, now DDB London, Butterfield has advised clients including BT, Waitrose and British Airways.
The Week: People News - Butterfield joins Interbrand
Interbrand has appointed Leslie Butterfield, the former head of planning at Abbott Mead Vickers BBDO and a founding partner of Partners BDDH, as its group chief strategy officer.
