The Week: People News - C4 hires Yahoo!'s Gisby

Channel 4 has appointed Jon Gisby, the former managing director of Yahoo!, to the new role of director of new media and technology.

He will work with Kevin Lygo, the director of TV and content, to help expand the channel's new media operations and grow digital revenues. Gisby, who will join the Channel 4 board and report to the chief executive, Andy Duncan, was most recently the vice-president of media and communications for Yahoo! Europe, and before that, worked as its UK managing director.