He will work with Kevin Lygo, the director of TV and content, to help expand the channel's new media operations and grow digital revenues. Gisby, who will join the Channel 4 board and report to the chief executive, Andy Duncan, was most recently the vice-president of media and communications for Yahoo! Europe, and before that, worked as its UK managing director.
The Week: People News - C4 hires Yahoo!'s Gisby
Channel 4 has appointed Jon Gisby, the former managing director of Yahoo!, to the new role of director of new media and technology.
