The Week: People News - Cochrane moves to Warner

Warner Bros UK has appointed Channel 4's outgoing director of marketing, Polly Cochrane, as its new vice-president of group marketing.

Cochrane, who left Channel 4 last month after ten years with the broadcaster, will assume her new role in April, reporting to the Warner Bros UK president and marketing director, Josh Berger. Cochrane will be responsible for marketing across Warner Bros UK's film, TV, digital, games, home video and consumer products.