Reporting to the chief executive, Mark Hunter, he will be responsible for a £70 million group marketing budget, including an ongoing review of the group's £15 million media duties. Preston replaces Simon Davies, who left the company last week after 13 years to set up a creative services agency.
The Week: People news - Coors replaces Davies
The beer brand owner Molson Coors has appointed David Preston to the role of interim marketing director.