The Week: People news - East joins RSA insurance

Lloyd East, the marketing director at Principle Insurance Holdings, has joined the global insurance company RSA in the newly created role of marketing effectiveness director.

Reporting to Clare Sheikh, the group director for strategy, marketing and customer, East will be responsible for working across RSA's marketing teams in more than 100 countries on brands, including More Th>n. RSA is reviewing its global media agency arrangements.

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